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Digital Persuasion
Genre: Electronic
Region: Perth, WA


Digital Persuasion has been producing tracks for the dance-floor since the late 90’s and continues to excel in making the finest in progressive trance, breaks and house for the current electronic age.

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Interview: 16 June 2008
Describe your music:
My music crosses a range of styles from funky breaks to progressive trance and massive dancefloor anthems. I really like all forms of electronic music and I think this shows in my work.

What is your music making process?
It's usually pretty fluid. It typically starts with a hook, riff or a chorus idea and builds from there. I have so many bits and pieces on my HDD at any one time and like to throw around different ideas and see what stands out.

Do you play live gigs, how do they work?
I started out playing live PA gigs at some of Perth's premier dance venues such as the original Gravity nightclub. Back in those days it was a couple of old PC's and a mixer. These days a lot of my work is studio based, plus collaboration with other artists. However I am in the process of putting together ideas for a live show so watch this space!

You're from Perth. What's the dance music scene like Westside?
Perth's dance music scene has always been well supported and represented by local crowds, artists and promoters. I know it's a bit of a cliche but the isolation from other parts of the the country has made it difficult for local artists to gain more widespread recognition. Despite this there is some great talent in the Perth scene and it will continue to grow and evolve well into the future.

What piece of gear could you not live without?
I still love my hardware synths like the Novation Supernova II and the Roland JP8080, but these days it's all about the software. the PC is really the hub of my studio. I am a long time Cubase user and have a pretty decent collection of free and purchased VST effects and instruments which I could not live without.

What was the last music you bought? what made you buy it?
The last music I bought was a bit of nostalgia. It is a collection of vinyl from the early 90's breakbeat era in the UK. These tunes are so inspiring to me and gives a great insight into how electronic music has evolved over the years.

What have you got planned for the future?
I plan to keep bangin out great tunes (hopefully!) and to stay open to new experiences because you never stop learning.

Australian music is??
Something to be proud of.
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